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The town of Karlovo (25 715 inhabitants, 520 metres above sea level) is situated in the valley of the same name, which is part of the famous Rose Valley, along the two banks of Stara Reka River, left feeder of Stryama River.
History: Karlovo’s remote past is not well explored. The village mounds, remains of Roman roads and constructions that were found in its vicinity can’t be related to certain names and events. Today’s town is a relatively new one. It originated on the right bank of Stara Reka River right after the Ottoman invasion in Bulgaria, as an administrative centre and a residence of the local Turkish Feudal lords, close to the old village of Sushitsa. The village was named Karlovo after the local Turkish feudal lord. The beginning of the 19th century for Karlovo was a time of rapid economic boom, cultural uplift and revolutionary ardour. Hundreds of weaving shops and watermills worked near Stara Reka River. Rich merchants bought what the skilful master coppersmiths, goldsmiths, manufacturers of woollen braids and aba (coarse homespun woollen cloth and upper men’s garment made of it), leather-workers had created and traded with distant countries - Egypt, Albania, Dubrovnik, Romania, Vienna. Karlovo became a big and bustling village with a disctinct centre, town clock and nice houses. The Russian-Turkish War of Liberation put an end to the wealthy life in the town, despite the gained liberty. In 1877 the bashibozouks (Turkish armed volunteers) plundered and set Karlovo on fire. 813 people were slaughtered, most of the survivors ran away through the Balkan Mountains. Fortunately, the surviving parts of Karlovo have kept their original identity.